A | P | E Nutrition is a health and performance optimisation brand that specialises in natural health foods and supplements, including; high fat / low carbohydrate bars, medicinal mushrooms, nose-to-tail nutrients, hemp tinctures and MCT oil. We've also just expanded beyond the realm of nutrition and created APE Strong, a line of ancestrally inspired training equipment. We kicked this off with a one of a kind adjustable leather kettlebell, available in two sizes; 8-14kg and 14-20kg.
Our nutritional philosophy is built upon combining the ancient wisdom of the earth with the latest in cutting edge technologies to bring you unparalleled quality health foods and supplements.
We want to help the world wake up to what true health and performance really is. To do this, we are constantly releasing new content with the aim of educating and inspiring people to take human evolution to the next level.
Finally, we’re here to change the shape of the health food and supplement industry by making exceptional quality, environmental responsibility and ethical business practices the standard.About Us
Nose-to-Tail PackIn this pack we bring you the first two products in our two nose-to-tail line; grass-fed beef organs and grass-fed colostrum. Organ meat is nature's multi-vitamin, loaded with micronutrients in the most bioavailable format for the human body. Colostrum is the ‘first milk’ produced by cattle in the hours following their infants birth. This makes it an incredibly potent natural supplement for boosting immunity, developing/repairing the gut lining, and growing lean muscle / connective tissue.
Grass-Fed Beef OrgansThis ancestral superfood blend is made from 50% beef liver, 25% heart and 25% kidney. These are three of the most nutrient dense foods on the earth and when consumed together epitomise nose to tail nutrition. All our organs are sourced from an organic farm where the cattle are grass-fed and free to roam on pasture.
Grass-Fed ColostrumColostrum is the ‘first milk’ produced by cattle in the hours following their infants birth. Our colostrum is from UK grass-fed cattle and is ethically sourced from the surplus left after the calf has been fully nourished. incredibly potent natural supplement for immunity, lean muscle / connective tissue growth and gut health.
Rest & Deep SleepTo achieve true health and performance optimisation, working in needs to be taken just as seriously as working out. It's why we created the Rest & Recovery pack, containing the two of our products best known for dropping your body and mind into a parasympathetic (rest and digest) state.
APE Strong Training KettlebellsAn ancestral take on a modern training tool. Kettlebells are amazing for enhancing strength, power, cardio and functional movement. We felt it was time to expand beyond the realm of nutrition and create APE Strong, a line of ancestrally inspired equipment.
Organic Lion's ManeLion’s Mane mushroom is known for its ability to increase focus, memory and immunity. This incredible mushroom has been shown to stimulate nerve cell growth and repair, which aids with physical recovery as well as enhancing cognition. Click the button below to learn more.
Keto Starter PackIf you're serious about optimising your health and performance whilst living a low carb / ketogenic lifestyle our Keto Starter Pack is the one for you. This bundle is made up our of Keto Bar Selection box plus our Organic MCT Oil. When purchased as a bundle, you'll save 5% on your order vs. when products are sold individually.
Keto FuelKeto Fuel is the UK’s first ketogenic protein bar. Certified organic by the Soil Association, this bar is made from all real food ingredients. We've designed it for ketogenic or low carb athletes who are putting in serious work and need to re-fuel with the best quality ingredients loaded with micro-nutrients. Also available in Raw Maple & Roasted Pecan.
I'm an avid connoisseur of clean healthy snack bars and since discovering more ancestral eating it really narrowed my perimeters. There really is nothing close to Keto Fuel in terms of quality natural ingredients, taste and satisfaction. As a post meal dessert or snack on the mountains I'm so grateful APE nutrition exists.
Absolute top products. When shopping with APE you know all the ingredients are organic, earth grown and made in-house. This gives you huge peace of mind because you know what is being advertised on the package is what is in the product. The same goes for the CBD, you want to have total clarity when selecting the supplements you want to use. I and many others have that with APE which is what sets it apart from most of the market. The raw maple and pecan keto fuel is unbelievably tasty too!
Ice hockey is a very glycolytic sport, however I try to limit my carbohydrate consumption to the periods immediately pre and post training. Keto Fuel bars fill the void later in the day or on a day with lower training volume where I want a snack without excessive amounts of carbs. I try to avoid processed food and eat a whole food diet, so what really stood out to me is the organic ingredients from high quality sources. Not only do they tackle my appetite but they really do taste great which is an added bonus.
Great job on this product, it’s delicious. When someone uses whey protein concentrate, which contains the full spectrum of amino acids, C8 MCT oil, raw honey, organic ingredients and no crap sweeteners you know they’re being thoughtful about the formulation.
APE Nutrition’s Keto Fuel bar is delicious. I’ve probably never been in ketosis myself because I love carbs way too much but there are times, like before bed when I live to avoid sugar and that’s when these bars hit the spot perfectly.
I like eating APE Keto Fuel bars post workout. You can really taste that they're made from real food / organic ingredients and have an amazing unique smooth texture.
APE Keto Fuel bars are perfect on-the-go, or really any time, snacks. I particularly like that they contain only natural ingredients, including grass-fed dairy. The bars taste great, and I have to admit I was skeptical of trying them frozen - but they're really good that way! And it's easier to squeeze it all out, definitely don't want to miss any!
Absolutely love this bar, tastes amazing without being overly sweet like a lot of protein bars I’ve tried. Great fuel for before or after a workout, I couldn’t believe how such a small bar kept me going for so long on. Can’t recommend highly enough!
What is Keto / the Ketogenic Diet?
The Ketogenic diet is a high fat, low carbohydrate moderate protein approach to eating. Eating this way encourages the body to shift from using predominantly carbs to predominantly fat as a primary fuel source. This in tern results in greater fat oxidation (conversion of fat in to energy), which creates ketone bodies that supply the body with fuel.
How long will it take for my product to arrive (UK)?
Standard UK delivery is 1-2 working days. If you order before midday we aim to ship out the same or following day. We ship all our UK orders by either Royal Mail 1st class or Royal Mail tracked 24, which usually take 24 hours to arrive. Therefore orders can be delivered as soon as next day but please allow four days for arrival before contacting us.
How long will it take for my product to arrive (International)?
If you’re based in Europe your order will usually arrive within 3 - 7 days. For the rest of the world please allow 5 - 10 days for your products to arrive.
What are your shipping rates?
United Kingdom | Next Day = £3.99 or free on orders over £50.00
Europe | Tracked = £10.00
Rest of World | Tracked = £15.00
How do I track my order?
If you select the tracked shipping option during checkout we’ll send you your tracking number in your shipping confirmation email. You can use this to track your parcel here: