NEW PRODUCT
THE ORIGINAL PROTEIN BAR
Grass-Fed Beef Sticks | The Original Protein Bar Grass-Fed Beef Sticks | The Original Protein Bar Grass-Fed Beef Sticks | The Original Protein Bar Grass-Fed Beef Sticks | The Original Protein Bar
Made from 100% Real Food Ingredients & No Preservatives or Processed Sugars

Grass-Fed Beef Sticks | The Original Protein Bar

Made with grass-fed and regeneratively farmed British beef and by expert charcutiers, our Beef Sticks are the perfect protein snack.  


They contain only a handful of real food ingredients, taste amazing and come in two flavours; Sea Salt & Pepper and Mild Chilli. 


We really believe we’ve created the cleanest and best tasting beef snack out there: 

• Made with 100% real food ingredients 
• Made by expert charcutiers and you can taste it! 
• Sustainably sourced from grass-fed & regeneratively farmed cattle 
• Fermented with honey (instead of dextrose or other processed sugars) 
• Made without preservatives 
• Naturally flavoured with seasoning & spices
• Made in partnership with British farmers 


Each stick contains 10 grams of protein, less than 0.5 grams of carbs and is only 81 calories. 


Each box contains 10 sticks, weighing 22 grams each. 

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Beef Stick Flavours Sea Salt & Pepper
Sea Salt & Pepper
Mild Chilli
Grass-Fed & Regeneratively Farmed
Better for the planet, the animals & your health
Third Party Lab Tested
For microbiology and heavy metals by independent labs
100% Free of Hormones
Just as nature intended
No Fillers / Caking Agents
Or anything else you wouldn't want
Play
Putting Back In What The Modern Diet Leaves Out
The Science of Nose to Tail
Beef
Beef is an extremely nutrient dense food, especially when it’s been dried as with our Beef Sticks. It’s high in complete protein (containing all essential amino acids), heme-iron, a whole host of B vitamins (especially B12) and minerals such as zinc and selenium.
Fermented with Honey
A lot of beef snacks contain a simple form of sugar like dextrose, either for flavour or to help soften the meat. We really wanted our Beef Sticks to taste amazing and to be soft so you didn’t end up with an achy jaw (which has been our experience with a lot of beef snacks over the years), so we decided to ferment the product to achieve this. However, we really didn’t want to use processed sugar so spoke to the charcutiers and opted to use honey instead… the results are amazing in terms of taste and texture and to our knowledge, no-one has developed a meat snack in this way before. Very proud!
No Preservatives
In line with our commitment to health and real food, we decided to opt out of using preservatives, which you’ll often find in these sorts of products. This brings the shelf life down to six months, but they taste so good, we’re confident they’ll be eaten a lot faster than this!
Grass-Fed & Regeneratively Farmed
Sourced from a regenerative farm where cattle are free to roam outdoors consuming a natural diet of grass. They are completely hormone free and their diet contains no foods contaminated with fertilisers, pesticides or other artificial chemicals.
Our Community
Thanks to everyone who shares a video using one of our products, we really appreciate it and please keep them coming.
Snacks For The Whole Family
Beef Sticks
They're Absolutely Bangin'
Beef Sticks
They've Smashed It Again...
Beef Sticks
New Morning Ritual
Bone Broth
Not Sure Where To Start?
Beef Organs
Why APE Nutrition?

Why APE Nutrition?

We’re big believers in regenerative farming and doing things the old school (right) way. That’s why we only partner with farms where cattle are grass-fed and regeneratively raised. This means the cows live outdoors for as much of the year as weather conditions allow, are hormone-free, and genuinely well cared for... just as nature intended.


Farming in this way not only gives animals the highest welfare standards and supports the surrounding environment, but it also produces the most nutrient-dense meat. We use the cuts that humans have prized throughout evolution; the organs and bones, and carefully process them to ensure the nutrients are maintained.


Finally, we third-party lab test all our powders to demonstrate they’re free from heavy metals and harmful bacteria. The result is a truly natural health product; rich in beneficial nutrients, with no fillers, bulking agents, or anything you wouldn't want.

Bone Broth

Bone broth can be really time consuming to prepare and therefore a little inconvenient for a busy dad, but this is ready in seconds. Quality and convenience are two words rarely said in the same sentence but this product is exactly those two, it’s got a nice, rich beefy taste. Great addition to an already incredible selection of products.
Josh R.

Beef Organs

Delighted with this and to be honest, I'm surprised at how good it is. I bought this after reading a lot about the benefits of consuming organs. My mood is better, my digestion is good but the surprising benefit is how much better my skin is. My face is as clear as it has ever been. Will be subscribing to this.
Steve

Protein & Collagen

I have to write to you and let you know how great your products are - particularly your protein powder and collagen. I have the worlds most sensitive stomach, am gluten and dairy free and your protein powder is the only one I can stomach. But your collagen has literally saved me.
Hannah M

Optimised Male

A changed man. I've been taking Optimised Male for 9 months now, following some blood work with shocking testosterone results (will post results below) and I feel fantastic. Recovery is back on point, energy through the roof, sex drive is problematically high and my blood work shows some incredible results. Cannot recommend these enough. They're the bollocks!
Joe

Optimised Female

After 6 years of irregular periods, sometimes bleeding for 6 months, I’ve been taking optimised female since June last year - prior to that I was taking the beef liver, I now have regular periods between 28-30 day cycles. I also bled heavily with every period and have sever iron deficiency. This month the bleeding was still heavy but not as it had been previously. I’m also taking the oysters, collagen along with now introducing exercise.
Jade

Raw Cacao

"I had been looking for a natural protein with no added fillers and sugars.. I absolutely love this product and use it daily, it’s also lovely as a hot chocolate! Will be sticking to this one👌"
Manda
Not all protein snacks are created equal
Made In A Way That's Best For The Animals, The Soil & You
Made with 100% Real Food Ingredients
Sustainably Sourced from Grass-Fed & Regeneratively Farmed Cattle
Fermented with Honey (Instead of Dextrose or Other Processed Sugars)
Made Without Preservatives
Naturally Flavoured with Seasoning & Spices
Made in Partnership with British Farmers

APE

Other Brands

Complete Your Regime
Browse customer-favourite bundles and complimentary products to further support your health goals
Foundations Bundle | Protein, Collagen & Beef Organs Foundations Bundle | Protein, Collagen & Beef Organs

The Foundations Bundle made up from our best products to help support your health and performance every day. When combined, these three products provide you with a dense array of nutrients and support a wide variety of functions, including; overall well-being, energy, mental clarity, immunity, gut health, nutrient absorption, joint health, lean muscle growth, protein intake, skin elasticity / tone as well as strong hair and nails. 

 

Bundle Includes:

New Grass-Fed Beef Protein Powder (choose between unflavoured, madagascan vanilla or raw cacao & maple sea salt)

Grass-Fed Beef Organs

Grass-Fed Collagen Powder

 

*If you want to learn about the benefits of consuming protein beyond building or maintaining muscle, see the image to the left. We also have an article that deep dives on the topic on our blog.  

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

 

*All our bundles cost 5% less than when the products are bought individually. 

Select Options - £125.00 £115.00
Grass-Fed Beef Protein | Raw Cacao & Maple Sea Salt Grass-Fed Beef Protein | Raw Cacao & Maple Sea Salt

Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss*, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals.

 

Our raw cacao flavour has just five ingredients; grass-fed beef protein, organic maple sugar, raw cacao powder, Madagascan vanilla and sea salt. That means it’s free from; dairy, whey, soy, fillers, artificial sweeteners and preservatives… all ingredients that are unnecessarily included in lots of protein powders today.

It tastes like rich chocolate (think 70-85% dark), but is easily made sweeter by adding some raw honey or fruit. 


The cattle this is sourced from are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond... following standards for biological diversity, climate impact and animal welfare.


Each bag contains 1kg of grass-fed beef protein, which equals 50 20g servings or 25 40g servings. Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids. 

*If you want to learn about the benefits of consuming protein beyond building or maintaining muscle, see the image to the left. We also have an article that deep dives on the topic on our blog.  

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).


Select Options - £59.99
Grass-Fed Collagen Powder Grass-Fed Collagen Powder

Being a major component of the human body (it makes up roughly 30% of total body protein), collagen gives structure to our tendons, ligaments, bones, skin, hair, nails and the gut lining. It's also been associated with longevity benefits due to balancing out the amino acid profile within the body and can support sleep quality. Our powder is a combination of type 1 & 3 collagen sourced from 100% grass-fed and finished cattle free from hormones, antibiotics or exposure to chemicals. Hot and cold soluble, as well as odourless and flavourless, our collagen peptides can be mixed into a wide variety of drinks or meals. Each bag contains 400g's (40 servings).   

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

Add to Bag - £29.99
Organic & Grass-Fed Beef Organs Organic & Grass-Fed Beef Organs

Nature's Multivitamin | This ancestral superfood blend is made from 50% beef liver, 25% heart and 25% kidney. These are three of the most nutrient dense foods on the earth (see icons below for details) and when consumed together epitomise nose-to-tail nutrition. All our organs are sourced from regenerative farms where the cattle are grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules.

Add to Bag - £39.99
Female Vitality Starter Pack Female Vitality Starter Pack

We designed this bundle for women looking to optimise their health and performance through tapping into the ancestral wisdom of culturally traditional foods and the micronutrients within them. Oysters, liver and collagen were three foods treasured by human beings for the majority of our history up until the time of our great grandparents. During WWII both men and women were removed from their homes and our connection with food from the earth started to be lost. Highly processed and nutritionally void convenience foods began replacing what our bodies had evolved and thrived on for every generation prior. The average modern diet sits in stark contrast to what our biology requires and we’re seeing huge rises in chronic diseases as a result. We appreciate there’s no escaping the modern world. However, there is a way to use advancements in technology to reintroduce these ancestrally prised foods back into our diets in a convenient way.


Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

 

*All our bundles cost 5% less than when the products are bought individually.

 

* Note - our batches of Celtic Oysters contain 120 as opposed to 150 capsules due to sourcing oysters with higher micronutrient levels. Therefore despite there being less capsules, you will still receive roughly the same amount of micronutrients per serving / per bottle. There's always going to be a slight variation due to the nature of food supplements but we get it as close as possible. 

Add to Bag - £115.00 £110.00
Male Vitality Bundle Male Vitality Bundle

In response to popular demand, we’ve finally decided to launch a Male Vitality Bundle. We designed this bundle for men looking to optimise their health and performance through tapping into the ancestral wisdom of culturally traditional foods and the micronutrients within them. The stack contains; Grass-Fed Beef Organs (Liver, Heart & Kidney), Optimised Male (Beef Testicle & Liver) and either Wild-Crafted Lion’s Mane mushroom or our Dawn capsules, which are a mixture of Lion's Mane and Cordyceps mushrooms. This combination of products has been designed to support key functions of masculinity, especially; energy, confidence, motivation, sex drive, decisiveness and muscle growth. Read below to see how each of the products create these effects.

 

*All our bundles cost 5% less than when the products are bought individually.

Select Options - £125.00 £117.50

Frequently Asked Questions

Everything you need to know about our Grass-Fed Beef Sticks | The Original Protein Bar
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