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Easy to Digest + Supports Muscle Growth, Connective Tissue & Gut Health

Grass-Fed Beef Protein | Madagascan Vanilla

Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals.

Our cattle are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond... following standards for biological diversity, climate impact and animal welfare.

Each bag contains 1kg of grass-fed beef protein, which equals 50 20g servings or 25 40g servings.


Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids.

Unlike most vanilla proteins we use actual Madagascan Vanilla rather than a synthetic or extracted version to create our powder. As a result the protein tastes like real vanilla and isn't overly sweet due to us only using a small amount of maple per serving. But, just like with our cacao flavour, is easily made sweeter by adding some raw honey or fruit. 

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Grass-Fed & Regeneratively Farmed
Better for the planet, the animals & your health
Third Party Lab Tested
For microbiology and heavy metals by independent labs
100% Free of Hormones
Just as nature intended
No Fillers / Caking Agents
Or anything else you wouldn't want

I've been searching for a product like this for so long - high quality, delicious, completely clean, AND made by a company with strong values. Very well priced too! All in all, one of the best products I've ever found, thank you!

Ellie
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Foundations Bundle | Protein, Collagen & Beef Organs

Save 5% and get free shipping with this curated bundle featuring our Grass-Fed Protein Powder (your choice of flavour), Grass-Fed Collagen & Grass-Fed Beef Organs. Order on subscription and save a further 10%

£115.00£103.50
Putting Back In What The Modern Diet Leaves Out
The Science of Nose-to-Tail
Muscle & Tissue Support
Supports muscle growth, strength gain and fat loss. As well as connective tissue (tendons, ligaments and joints) and hair, skin and nails.
Non-Inflammatory
Non-inflammatory and easier to digest than whey/soy and plant based options. As well as free from; antibiotics, hormones, gluten, dairy, whey, soy, fillers, artificial sweeteners and preservatives.
Complete Protein
19.26 grams of complete protein 9 (containing all 9 essential amino acids) per serving. As well as collagen/gelatine and all of the other micronutrients beef contains such as; B6, B9 and B12 as well as the minerals Zinc, Selenium and Iron
Grass-Fed & Regeneratively Farmed
Sourced from a regenerative farm where cattle are free to roam outdoors consuming a natural diet of grass. They are completely hormone free and their diet contains no foods contaminated with fertilisers, pesticides or other artificial chemicals.
Customer Experiences
Thanks to everyone who shares a video using one of our products, we really appreciate it and please keep them coming.
100% Grass-Fed Beef Protein
Easy to digest, naturally contains collagen & zero fillers
Collagen Powder
3rd Party Lab Tested & Highest Quality
Gut Health
Support healing & digestion
Raw Cacao & Maple Sea Salt
Packed with Collagen, Vitamins & Minerals
Colostrum Powder
Gut Health & Healing
Why Beef Protein?

Why Beef Protein?

Although we always encourage everyone to take a food first approach to nutrition, protein powders can be really handy in the modern world when we’re often short on time. However a lot of people struggle with inflammation, bloating and discomfort from classic protein powder sources that are readily available today, such as; whey, soy and other plant based options. Our grass-fed beef protein is non-inflammatory, and not only contains 19.26 grams of complete protein* per serving, but it’s also packed with collagen, gelatine and other key micronutrients. This means it provides all the classic benefits of protein powders; aiding in muscle growth, strength gain and fat loss, whilst having non of the down sides. And in addition, the collagen and gelatine support connective tissue (tendons, ligaments and joints) as well as hair, skin and nails. Whilst the wide array of micronutrients it contains (vitamins B6, B9 and B12 as well as the minerals Zinc, Selenium and Iron) help with a variety of bodily processes and general wellbeing. If you'd like to understand more in relation to the benefits of adequate high quality protein intake (fertility, hormone balance, healthy ageing, immune health and weight management) beyond muscle maintenance and connective tissue health, we've written a blog on them here.


*Complete protein refers to the fact that beef protein contains all 9 essential amino acids that we need to consume from our diet to build protein within the body.

Madagascan Vanilla

"Tastes gorgeous mixed with milk, and doesn’t bloat me or upset my stomach like other brand protein powders have in the past. Also lasts for ages!"
Keira

Madagascan Vanilla

"Top quality protein powder. Great blended with raw milk and mixed into breakfast porridge. I also add it to my organic flapjacks when I go hiking. So many low grade often toxic products on the market, it’s refreshing to see such a clean powder. I’ve never understood why people are prepared to put rubbish in their bodies just to save £10 🤔"
Mark

Madagascan Vanilla

"This protein powder is amazing. The vanilla flavour is really good. It keeps you full for a long time and it is great after a workout or when in a rush and need a quick fix"
Lidia

Madagascan Vanilla

"I've been searching for a product like this for so long - high quality, delicious, completely clean, AND made by a company with strong values. Very well priced too! All in all, one of the best products I've ever found, thank you!"
Ellie

Madagascan Vanilla

This is the best protein powder in the world. As someone that struggles with lactose I have always had a hard time finding protein shakes that work with me. Other beef proteins have horrific ingredients but this is pure quality and the taste is outstanding 10/10. I’m so glad I stumbled across this company, worth every single penny.
Tee

Madagascan Vanilla

Very high quality protein powder and the flavor is delicious. It isn’t too sweet, the vanilla tastes wonderful and the base flavor is very neutral despite it being a beef-based powder (which tend to have quite a strong taste in my experience). 10/10 will buy again. Want to try the other flavor as well.
Adriana
Not all Protein Powders are created equal
Made In A Way That's Best For The Animals, The Soil & You
Easy to Digest & Doesn't Cause Bloating or Inflammation
19.25g of Protein Per 20g Serving
Blends Easily
100% Real Food & Clean Ingredients
Sustainably Sourced From Grass-Fed & Regenerative Cattle
Suitable for Dairy Intolerance & Many Other Food Sensitivities
Rich in Bioavailable Nutrients (Highly Absorbable)
No Fillers, Bulking Agents or Anything You Wouldn't Want
Supports the Maintenance or Healing of the Gut Wall (Combatting Leaky Gut) as well as Strong Joints & Connective Tissue
Complete Source of Protein

APE

Other Brands

Complete Your Regime
Browse customer-favourite bundles and smart add-ons to further support your health goals
Bulletproof Coffee Bundle Bulletproof Coffee Bundle

This is one of our favourite product combination here at APE. We blend our organic Lion's Mane, Cordyceps, MCT’s and Grass-Fed Collagen with freshly ground coffee to create that limitless feeling before a big day of work or training. Lion's Mane is known for its ability to support memory and focus. MCT oil provides a clean source of healthy fats derived from 100% sustainably harvested coconuts for energy and gut health. Cordyceps mushroom powder helps to promote oxygen uptake, energy and endurance. Grass-Fed Collagen gives the coffee a creamy consistency whilst supporting your joint health and mobility, skin tone, hair and nail strength as well as gut health. This is our favourite way to set ourselves up for the day.

 

*All our bundles cost 5% less than when the products are bought individually.

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

 

Add to Bag - £133.50 £125.00
Celtic Oysters Celtic Oysters

Oysters are the ocean's answer to a multivitamin. They are an amazing source of vitamin B12, as well as key minerals such as copper, iodine and selenium. However, they are most known for being the number one food source of zinc, which is vital for immune function, metabolism, wound healing, taste, smell and hormonal health. See below for a deeper dive into the beneficial nutrients within oysters. We sustainably harvest our Celtic Oysters from clear, unpolluted waters off the southern and western seaboard of Ireland and gently freeze dry them to maintain their fragile nutrients. We then encapsulate them for your convenience and to remove the taste. Each jar contains 120 300mg capsules (30 - 60 day supply).


* Note - our batches of Celtic Oysters contain 120 as opposed to 150 capsules due to sourcing oysters with higher micronutrient levels. Therefore despite there being less capsules, you will still receive roughly the same amount of micronutrients per serving / per bottle. There's always going to be a slight variation due to the nature of food supplements but we get it as close as possible. 

Add to Bag - £44.99
Female Vitality Starter Pack Female Vitality Starter Pack

We designed this bundle for women looking to optimise their health and performance through tapping into the ancestral wisdom of culturally traditional foods and the micronutrients within them. Oysters, liver and collagen were three foods treasured by human beings for the majority of our history up until the time of our great grandparents. During WWII both men and women were removed from their homes and our connection with food from the earth started to be lost. Highly processed and nutritionally void convenience foods began replacing what our bodies had evolved and thrived on for every generation prior. The average modern diet sits in stark contrast to what our biology requires and we’re seeing huge rises in chronic diseases as a result. We appreciate there’s no escaping the modern world. However, there is a way to use advancements in technology to reintroduce these ancestrally prised foods back into our diets in a convenient way.


Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

 

*All our bundles cost 5% less than when the products are bought individually.

 

* Note - our batches of Celtic Oysters contain 120 as opposed to 150 capsules due to sourcing oysters with higher micronutrient levels. Therefore despite there being less capsules, you will still receive roughly the same amount of micronutrients per serving / per bottle. There's always going to be a slight variation due to the nature of food supplements but we get it as close as possible. 

Add to Bag - £115.00 £110.00
Grass-Fed Beef Organs Grass-Fed Beef Organs

Nature's Multivitamin | This ancestral superfood blend is made from 50% beef liver, 25% heart and 25% kidney. These are three of the most nutrient dense foods on the earth (see icons below for details) and when consumed together epitomise nose-to-tail nutrition. All our organs are sourced from regenerative farms where the cattle are grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules.

Add to Bag - £39.99
Grass-Fed Beef Liver Grass-Fed Beef Liver

Beef liver is the earth’s original (and best) multi-vitamin. An amazing source of vitamins A, B2, B3, B5, B6, B7, B9 and B12 as well as minerals copper, phosphorus, selenium and iron. In terms of variety and density of micronutrients, no other natural food really stacks up. This is especially true due to all the nutrients in liver being in the most bioavailable (useable) format for humans. Like all of our nose-to-tail supplements, our beef liver capsules are made from cattle that are 100% grass-fed and completely free from antibiotics, hormones and foods contaminated with fertilisers, pesticides or any other artificial chemicals.

Add to Bag - £39.99
Grass-Fed Bone Marrow Capsules Grass-Fed Bone Marrow Capsules

Bone Marrow is the fat held in the centre of animal bones and has a wide variety of health benefits that can support the strengthening cartilage / bones, immunity health, skin health, reducing inflammation and body composition. Rich in collagen, peptides, growth factors, stem cells and a wide variety of micronutrients, it’s one of nature’s superfoods, with research showing it can support your body's production of both red and white blood cells. All the bone marrow we source for our nose-to-tail line comes from regenerative farms where the cattle are 100% grass-fed and free to roam outdoors. We gently freeze dry the marrow raw to maintain as many of the nutrients and stem cells within it. Each jar contains 180, 500mg capsules (30 day supply).

Add to Bag - £39.99
Grass-Fed Collagen Powder Grass-Fed Collagen Powder

Being a major component of the human body (it makes up roughly 30% of total body protein), collagen gives structure to our tendons, ligaments, bones, skin, hair, nails and the gut lining. It's also been associated with longevity benefits due to balancing out the amino acid profile within the body and can support sleep quality. Our powder is a combination of type 1 & 3 collagen sourced from 100% grass-fed and finished cattle free from hormones, antibiotics or exposure to chemicals. Hot and cold soluble, as well as odourless and flavourless, our collagen peptides can be mixed into a wide variety of drinks or meals. Each bag contains 400g's (40 servings).   

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

Add to Bag - £29.99
Grass-Fed Colostrum Grass-Fed Colostrum

Colostrum is the ‘first milk’ produced by cattle in the hours following their infants birth to develop the calfs immune system and trigger growth. Our colostrum is from grass-fed / finished cattle and is ethically sourced from the surplus left after the calf has been fully nourished. We gently spray dry the milk into a powder, which is packed with nutrients, peptides and growth factors. This makes it an incredibly potent natural supplement that may help support immunity, lean muscle / connective tissue growth and gut health. Each bag contains 150g which equates to 30-50 servings. 

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

Add to Bag - £39.99
Male Vitality Bundle Male Vitality Bundle

In response to popular demand, we’ve finally decided to launch a Male Vitality Bundle. We designed this bundle for men looking to optimise their health and performance through tapping into the ancestral wisdom of culturally traditional foods and the micronutrients within them. The stack contains; Grass-Fed Beef Organs (Liver, Heart & Kidney), Optimised Male (Beef Testicle & Liver) and either Wild-Crafted Lion’s Mane mushroom or our Dawn capsules, which are a mixture of Lion's Mane and Cordyceps mushrooms. This combination of products has been designed to support key functions of masculinity, especially; energy, confidence, motivation, sex drive, decisiveness and muscle growth. Read below to see how each of the products create these effects.

 

*All our bundles cost 5% less than when the products are bought individually.

Add to Bag - £125.00 £117.50
Optimised Female Optimised Female

Optimised Female can provide support for key functions of femininity. Made from 50% bovine female reproductive organs (uterus, ovaries and fallopian tubes) as well as liver and kidney, this product contains many unique compounds that which can work in tandem to support female health. The nutrients, growth factors and peptides within these glands can offer support for; reproductive health, cycle regulation, hormone regulation, metabolic health, immunity and may help to alleviate cycle symptoms such as cramping, fatigue and irritability. All the organs we source for our nose-to-tail line come from an organic certified and regenerative farm where the cattle are 100% grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the nutrients and enzymes within them. Each jar contains 180, 500mg capsules (30 day supply).

Add to Bag - £44.99
Optimised Male Optimised Male

Optimised Male can provide support for key functions of masculinity. Made from 50% grass-fed beef testicles and 50% grass-fed beef liver, this product contains many unique compounds which can work in tandem to support male hormone production and sexual health. For example, the transforming growth factors within can support the production of testosterone, the primary male sex hormone, which plays a pivotal role in enhancing muscle size, strength, bone health, sex drive and sperm production. All the organs we source for our nose-to-tail line come from an organic certified farm where the cattle are 100% grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules (30 day supply).

Add to Bag - £44.99

Frequently Asked Questions

Everything you need to know about our Grass-Fed Beef Protein | Madagascan Vanilla

Blog

What we’ve learnt from over a decade of studying and experimenting with nutrition and holistic health. 
Recipes
2 Min Read

Protein Chocolate Chip and Pecan Cookies

Protein isn’t just for post-workout and it doesn't need to be boring or just get added to your daily smoothie. 
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How Much Protein Should I Be Eating & Why Not All Protein Powders Are Created Equal

You’ve probably heard that it’s important to eat protein, but do you know why? Most of the time we’re told protein is all about muscle building, but there’s so much more to it than that.

 

The body is made up almost entirely of protein; your bones, joints, organs, skin, nails – and yes, your muscles – are made of protein. Proteins are made of ‘building blocks’ known as amino acids, and these ensure the body functions properly. Animal sources of protein contain all nine essential amino acids, whilst plant sources are often missing at least one, meaning they’re an ‘incomplete’ source of protein.

 

How Much Protein Should I Eat?

 

The amount of protein you need depends entirely upon your unique needs. You likely know that those who are active or trying to gain muscle need more protein, but there are other reasons to increase protein too; from ageing to reaching weight loss goals, supporting hormone health and even strengthening the immune system.

 

The NHS in the UK recommends around 0.75g of protein per kg of body weight per day, however this isn’t necessarily based on optimising your health. Health expert and author of #1 New York Times Bestseller, Outlive: The Science and Art of Longevity Peter Attia MD, explains that his research leads him to believe that amounts up to 2g protein per kg of body weight are more supportive, especially when it comes to building and maintaining muscle mass as we age. How much protein you need is personal to you, but a current general rule of thumb to support optimal health and vitality is to consume around 30g protein per meal. However, as stated, this all depends on bodyweight and if you're a bigger person you'll likely need more. For example Josh (APE's Founder) weighs 95kg's and is very active so aims to eat more like 190-200g's of protein per day. He splits this across four meals, consuming roughly 50g's per meal. However setting your minimum goal as 30g's can help with an abundance of health issues, which we’ll dive into in a moment. To get an idea of what 30g protein looks like, think of:

 

  • 1 Chicken breast about the size of your palm
  • 120g beef burger or steak
  • 1 salmon fillet
  • 1 can of tuna
  • 4 large hard boiled eggs (if you find it difficult to eat this many eggs, scrambling them or making an omelette can help you consume them more easily)
  • 120g pork chop
  • 1 cup cottage cheese

 

If 30 grams seems like a lot, consider what else is on your plate; could nutrient-dense protein take the place of the less nutritional foods or treats you might opt for sometimes?

 

What about protein powder?

 

Protein powder can provide a quick, easy and effective way to consume enough protein throughout the day. Especially if you’re active, on-the-go or want to top up the protein levels in your meals, a high quality protein powder can help you reap the benefits of increased protein consumption without having to think too much about planning your meals. The thing is, not all protein powders are made equal, and some of them have shocking ingredients. Here’s a breakdown of the ingredients in a popular protein powder blend:

 

WHEY Protein Blend (98%) [MILK] (WHEY Protein Isolate, WHEY Protein Concentrate, Hydrolysed WHEY Protein Isolate, Emulsifier: SOY Lecithin), Flavourings, Sodium Chloride, Thickener (Xanthan Gum), Sweetener (Sucralose), Colour (Curcumin).

 

If you want to optimise your health, these aren’t ingredients you want to be putting in your body…

 

The flavourings, sweeteners and soy can all have a detrimental impact on body composition, blood sugar levels and hormone balance, which is what protein should really help with! Whey protein can also be very difficult for many people to digest, resulting in bloating, damage to the gut, increased bowel movements, acne, nausea, and even tiredness and headaches. If you struggle to digest conventional dairy well – which many people do – or you have a history of issues such as eczema, acne, IBS or similar, the whey found in most mainstream protein powders may be best avoided.

 

If you hadn’t already guessed, we’ve worked hard for a long time to create our own protein powder that is genuinely clean, easy to digest, tastes great, and is designed to help improve your health. And our ingredients?

 

Grass fed beef protein…… and that’s it.

 

Whey Protein Vs Beef Protein

 

You already know that what you eat matters, so knowing the difference between a healthful protein powder and a potentially harmful one can be game-changing for your wellbeing. To optimise your wellbeing, look for a clean protein powder with minimal ingredients.

 

  

After reading this, do you feel you get enough protein, or the right type of protein in your diet? And do you use a protein powder, and how does it make you feel?

 

We’re so excited to introduce our clean, high quality grass-fed beef protein powder to you, and can’t wait to hear how it supports your health.

Protein
5 Min Read

5 Essential Reasons To Eat More Protein (that have nothing to do with building muscle)

This covers the basics of why protein is important, how much to eat, and reviews the best types of protein powders. However if you already know all of that, this article...
Get actionable nutrition tips, recipes and blog posts that deep dive into topics ranging from how to optimise your health to addressing the flaws in mainstream dietary information.
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