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Putting back in what the modern diet leaves out
Nutrition In Alignment With Nature's Template
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For 99.9% of human existence we ate whole animals nose-to-tail because of how incredibly nutrient dense the organs and bones are.
Due to eating this way for thousands of years up until recent history, this is how our biology is designed to thrive. Micronutrients are the language of our cells and run every bodily function from energy production, to eyesight and everything in between. To feel and perform at our best, we need a steady supply of highly bioavailable nutrients — and organ meats and bones are some of the richest sources nature provides. Over the past century, many people have lost the taste for organs, and busy modern life often leaves little time for slow-cooked broths. That’s why we created our range of nose-to-tail products: to make it easy to bring back what the modern diet has left behind.
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Grass-Fed Collagen Powder Grass-Fed Collagen Powder

Being a major component of the human body (it makes up roughly 30% of total body protein), collagen gives structure to our tendons, ligaments, bones, skin, hair, nails and the gut lining. It's also been associated with longevity benefits due to balancing out the amino acid profile within the body and can support sleep quality. Our powder is a combination of type 1 & 3 collagen sourced from 100% grass-fed and finished cattle free from hormones, antibiotics or exposure to chemicals. Hot and cold soluble, as well as odourless and flavourless, our collagen peptides can be mixed into a wide variety of drinks or meals. Each bag contains 400g's (40 servings).   

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

Add to Bag - £29.99
Grass-Fed Beef Organs Grass-Fed Beef Organs

Nature's Multivitamin | This ancestral superfood blend is made from 50% beef liver, 25% heart and 25% kidney. These are three of the most nutrient dense foods on the earth (see icons below for details) and when consumed together epitomise nose-to-tail nutrition. All our organs are sourced from regenerative farms where the cattle are grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules.

Add to Bag - £39.99
Optimised Male Optimised Male

Optimised Male can provide support for key functions of masculinity. Made from 50% grass-fed beef testicles and 50% grass-fed beef liver, this product contains many unique compounds which can work in tandem to support male hormone production and sexual health. For example, the transforming growth factors within can support the production of testosterone, the primary male sex hormone, which plays a pivotal role in enhancing muscle size, strength, bone health, sex drive and sperm production. All the organs we source for our nose-to-tail line come from an organic certified farm where the cattle are 100% grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules (30 day supply).

Add to Bag - £44.99
Grass-Fed Colostrum Grass-Fed Colostrum

Colostrum is the ‘first milk’ produced by cattle in the hours following their infants birth to develop the calfs immune system and trigger growth. Our colostrum is from grass-fed / finished cattle and is ethically sourced from the surplus left after the calf has been fully nourished. We gently spray dry the milk into a powder, which is packed with nutrients, peptides and growth factors. This makes it an incredibly potent natural supplement that may help support immunity, lean muscle / connective tissue growth and gut health. Each bag contains 150g which equates to 30-50 servings. 

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

Add to Bag - £39.99
Grass-Fed Beef Protein | Raw Cacao & Maple Sea Salt Grass-Fed Beef Protein | Raw Cacao & Maple Sea Salt

Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss*, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals.

 

Our raw cacao flavour has just five ingredients; grass-fed beef protein, organic maple sugar, raw cacao powder, Madagascan vanilla and sea salt. That means it’s free from; dairy, whey, soy, fillers, artificial sweeteners and preservatives… all ingredients that are unnecessarily included in lots of protein powders today.

It tastes like rich chocolate (think 70-85% dark), but is easily made sweeter by adding some raw honey or fruit. 


The cattle this is sourced from are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond... following standards for biological diversity, climate impact and animal welfare.


Each bag contains 1kg of grass-fed beef protein, which equals 50 20g servings or 25 40g servings. Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids. 

*If you want to learn about the benefits of consuming protein beyond building or maintaining muscle, see the image to the left. We also have an article that deep dives on the topic on our blog.  

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).


Add to Bag - £59.99
Celtic Oysters Celtic Oysters

Oysters are the ocean's answer to a multivitamin. They are an amazing source of vitamin B12, as well as key minerals such as copper, iodine and selenium. However, they are most known for being the number one food source of zinc, which is vital for immune function, metabolism, wound healing, taste, smell and hormonal health. See below for a deeper dive into the beneficial nutrients within oysters. We sustainably harvest our Celtic Oysters from clear, unpolluted waters off the southern and western seaboard of Ireland and gently freeze dry them to maintain their fragile nutrients. We then encapsulate them for your convenience and to remove the taste. Each jar contains 120 300mg capsules (30 - 60 day supply).


* Note - our batches of Celtic Oysters contain 120 as opposed to 150 capsules due to sourcing oysters with higher micronutrient levels. Therefore despite there being less capsules, you will still receive roughly the same amount of micronutrients per serving / per bottle. There's always going to be a slight variation due to the nature of food supplements but we get it as close as possible. 

Add to Bag - £44.99
Grass-Fed Beef Protein | Madagascan Vanilla Grass-Fed Beef Protein | Madagascan Vanilla

Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss*, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals.

 

Our vanilla version has just three ingredients; grass-fed beef, Madagascan vanilla and organic maple sugar. That means it’s free from; dairy, whey, soy, fillers, artificial sweeteners and preservatives… all ingredients that are unnecessarily included in lots of protein powders today. Unlike most vanilla proteins we use actual Madagascan Vanilla rather than a synthetic or extracted version to create our powder. As a result the protein tastes like real, delicious vanilla and isn't overly sweet due to us only using a small amount of maple per serving. But, just like with our cacao flavour, is easily made sweeter by adding some raw honey or fruit. 


Our cattle are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond, following standards for biological diversity, climate impact and animal welfare. 


Each bag contains 1kg of grass-fed beef protein, which equals 50 26g servings or 25 52g servings. Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids. 

 
*If you want to learn about the benefits of consuming protein beyond building or maintaining muscle, see the image to the left. We also have an article that deep dives on the topic on our blog.  

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

 

Add to Bag - £59.99
Grass-Fed Beef Protein | Unflavoured Grass-Fed Beef Protein | Unflavoured

Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss*, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals.

 

Unflavoured has just one ingredient, grass-fed beef. That means it’s free from; dairy, whey, soy, fillers, artificial sweeteners and preservatives… all ingredients that are unnecessarily included in lots of protein powders today. Being made from beef and unflavoured, means it does have a mild beef taste, however this is easily masked when mixed with other ingredients in a shake or meals.


Our cattle are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond... following standards for biological diversity, climate impact and animal welfare.


Each bag contains 1kg of grass-fed beef protein, which equals 50 20g servings or 25 40g servings. Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids. 

*If you want to learn about the benefits of consuming protein beyond building or maintaining muscle, see the image to the left. We also have an article that deep dives on the topic on our blog.  

 

Get a FREE* APE Nutrition Scoop with your first order!
*You'll receive 1 scoop with your first order of any grass-fed powder (one time only, not with each new order).

 

Add to Bag - £54.99
Optimised Female Optimised Female

Optimised Female can provide support for key functions of femininity. Made from 50% bovine female reproductive organs (uterus, ovaries and fallopian tubes) as well as liver and kidney, this product contains many unique compounds that which can work in tandem to support female health. The nutrients, growth factors and peptides within these glands can offer support for; reproductive health, cycle regulation, hormone regulation, metabolic health, immunity and may help to alleviate cycle symptoms such as cramping, fatigue and irritability. All the organs we source for our nose-to-tail line come from an organic certified and regenerative farm where the cattle are 100% grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the nutrients and enzymes within them. Each jar contains 180, 500mg capsules (30 day supply).

Add to Bag - £44.99
Organic Lion's Mane Organic Lion's Mane

Lion’s Mane mushroom can be helpful for improving focus, memory and supporting the immune system. This incredible mushroom has shown that it can help stimulate nerve cell growth and repair, which aids with physical recovery as well as enhancing cognition. It also contains high amounts of beta-glucans, which can help to up-regulate the bodies immune system to fight off pathogens and clear out damaged cells. To find out about our Lion's Mane extract, read our blog post. This is an 8:1 extract powder, which means we use 8g's of raw Lion's Mane to create 1g of powder. 

Add to Bag - £39.99
Our Community
Foundational Support
Beef Organs as Nature’s Multivitamin
Collagen You Can Trust
Grass-Fed Collagen
Nature’s Test(o)sterone
Optimised Male
Evening Routine Essentials
Dusk Mushroom Capsules
Real Food Nutrition
Essentials For The Whole Family
Why APE Nutrition?

Why APE Nutrition?

We’re big believers in regenerative farming and doing things the old school (right) way. That’s why we only partner with farms where cattle are grass-fed and regeneratively raised. This means the cows live outdoors, are hormone-free, and genuinely well cared for... just as nature intended.

Farming in this way not only gives animals the highest welfare standards and supports the surrounding environment, it also produces the most nutrient-dense meat. We use the cuts that humans have prized throughout evolution — the organs — and carefully freeze-dry them raw before powdering and filling them into bovine gelatine capsules. That’s it. This minimal processing keeps the organs as close to their natural state as possible, preserving their wealth of beneficial nutrients and enzymes.

Finally, we third-party lab test all our powders to ensure they’re completely free from heavy metals and harmful bacteria. The result is a truly natural health product: rich in beneficial nutrients, with no fillers, bulking agents, or anything unnecessary.

Why organ meat?

Why organ meat?

NUTRIENT DENSITY

No other foods packs nearly the same punch as organs & bones in terms of micronutrients.

BIOAVAILABILITY

Animal product are proven to have an unparalleled absorption rate when compared to plant foods or synthetic multivitamins.

WASTE REDUCTION

Savouring every bit of the animal means more nourishment while reducing food waste.

RARE NUTRIENTS

Many unique, health-promoting biological compounds are found very rarely in food generally but are abundant in certain animal foods.

BETTER FOR THE PLANET

When you support regenerative farming, you are directly helping to heal the earth and build sustainable future for the planet and your local farmer.

Beef Protein

“Best of the best of the best!!!! Absolutely amazing. It tastes so good and no upset stomach after . I mix mine with kefir add some berries and whole I have a healthy desert. Or I add 3 scoops to my morning jumbo oats. Highly recommended!!”
Katre
Shop Grass-Fed Beef Protein | Madagascan Vanilla

Beef Organs

“Been taking Grass Fed Beef Organs for about 12 months now. I do lead a healthy lifestyle and the Beef Organs ensure I get the best possible nutrients my body needs. I also take these alongside Bone Marrow. I’m 54 and can’t remember the last time I was ill."
Andy
Shop Grass-Fed Beef Organs

Optimised Male

"This blows any testosterone supplement I've had in the past out of the water. I feel great, pumped and my sex drive is back like I was 18 years old, I'm 40 now. I will never stop taking this. Highly recommend."
Will
Shop Optimised Male

Optimised Female

"This supplement without a doubt is changing my life for the better - I am entering my 5th week of taking Optimised Female and can honestly say it has made a huge difference. I started off as advised taking 1 and have each week built up and am now taking 5 a day and will find the happy medium more long term. My PMS symptoms are so much better and as I am hitting peri-menopause it has eased the symptoms I was feeling such as agitation, fatigue and agonising cramps. I will continue to take these and will be making a purchase of the protein powder in due course."
Charlotte
Shop Optimised Male

Collagen

"Best quality collagen. I've noticed my hair feels stronger, thicker. I usually break out slightly before my period but since taking Ape collagen my skin is clearer. I also take it with raw milk in the evening and find my sleep quality has improved. All Ape nutrition products are the best and I won't shop anywhere else."
Charlene
Shop Grass-Fed Collagen Powder

Lion's Mane

"Should any of my friends suffer from anxiety issues as I did, I would definitely advise them to use Lions Mane. This product has definitely helped me to become a more relaxed and stress free. I will certainly continue to use Lions Mane as long as I can."
Stephanie
Shop Organic Lion's Mane
Not all Supplements are created equal
We aim to leave no stone unturned in the sourcing, creation and testing of each and every product that we make and as a result, the impact they have is so much more.
BEEF ORGANS
COLLAGEN
COLOSTRUM
LION’S MANE
PROTEIN

Pioneering a movement

Pioneering a movement

We are Josh & Izzi and have been running APE since early 2019. In 2017 we both lived in London, Josh was working in finance and both of us were really resenting London life. So, we went travelling to get some space... Josh's idea for APE was born on one of our many train journeys in India. We were away for a while, so sat on the idea but as soon as we got back we started developing our first product (no longer sold) which was Keto Fuel. Izzi was a nanny so was able to make the bars in-between shifts. So if you've been around since those days and supported us from our kitchen, we are eternally grateful!

We then moved to Bristol. Josh's health knowledge was developing and our product line started to expand in reflection of this. The move marked the beginning of four very hard, long years of trying to figure it out, making so many mistakes and lots of late nights. Although it was tough, it was equally as rewarding and when we moved to Devon in 2021 being able to access Dartmoor and cold water swimming became our saving grace. Through all of the challenges starting a company throws at you, we were finally carving out a life we felt huge amounts of value and connection within. Reconnecting with the landscape of the UK was so supportive and we both look back with really happy memories at the places we often visited.

Learn More
Get actionable nutrition tips, recipes and blog posts that deep dive into topics ranging from how to optimise your health to addressing the flaws in mainstream dietary information. 
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