Cat’s out the bag now!
Turns out, The UK Gov had a plan to encourage supermarkets to put deals and discounts on REAL food…
But like always…
Big Food stepped in 😓
*Image courtesy of The Guardian- full article here
Nestlé, Coca-Cola, Mars, Unilever - the WHOLE gang - lobbied the government SO HARD that they completely scrapped the plan.
Here's what happened behind closed doors…
The Food and Drink Federation (representing all the big ultra-processed food giants) called the government's push for real food "a real bone of contention" and argued that "processed foods aren't inherently unhealthy."
Translation…
"Please don’t kill our profits."
And it worked.
The government caved in June 2023…
Rewrote their entire policy.
So, instead of promoting actual food…
The Gov guidance says to promote "healthier options"...
… Which includes energy drinks, crisps, pizzas, and ice cream 🫠
Outrageous.
Energy drinks and ice cream are now officially classified as "healthier options" by YOUR government.
Meaning instead of getting deals on high-quality meat, organic vegetables, and nutrient-dense whole foods...
We get discounts on processed garbage that's literally making the country sick.
The reality is, ultra-processed foods make up 57% of the average British diet - and up to 80% for children and low-income families.
That is not by accident.
It's the result of a corrupt system where multinational corporations literally write health policy to protect their profits.
And it's selfish decisions like this that keep real food off limits to lower-income families, whilst redirecting money that would have ended up in the pockets of family farms.
Because Big Food has rigged the system to make processed crap cheaper.
That’s why we tip our hats to all of you who are fighting to make better choices for yours and your family's health…
AND the health of our country.
Because here’s what many of us don’t realise…
When we choose to put our money in real food instead of processed crap…
We're literally building the demand that forces supermarkets and the entire food chain to prioritise nutrition over fake foods.
So while Nestlé and Coca-Cola are busy buying politicians…
Spending millions lobbying against our health…
👉 Keep fuelling your body with real nutrition
The impact is bigger than you might think.
-The APE Team