Inside A|P|E

Our Mission: Empower people to realise their full health & performance potential.


Our Way: Maximising Health & Performance. Exceptional Quality. Ethical Business Practices.

At APE Nutrition we want to be known for making the best health and performance products in the world. That’s why we carefully choose each ingredient in all of our products for its micro-nutrient properties as well as flavour.

 Our Quality

We spent months sourcing the finest whole-food ingredients. Where an organic or grass-fed option existed, we found it. We also found suppliers whose ethics align with our own.

All our bars are produced at our own location within the UK. Therefore, there’s no danger of cross contamination with other products. 

Our Ethics

Our ethical standpoint is built upon quality and not cutting corners in any decision we make. Profit comes second. That’s why, when making decisions, we consider our customers, employees, community, animals and the planet before our shareholders.

What we’re working towards

Following the launch of our current product portfolio, we’re still conducting further research into our packaging and working with partners to introduce:  

  • Home compostable packaging - you'll be able to put our bar wrappers in your food disposal bin and they’ll break down by biological means in to the soil.

  • Carbon neutral delivery methods - for every tonne of CO2 a package produces in transportation, an equivalent amount of CO2 is saved by a verified emission reduction project somewhere else in the world.

  • B Corp status - B Corps are for-profit companies certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency.